Some behind the scenes footage from our Slacker radio shoot. This a spot we needed to shoot for our video editing class for MAS.

Finally a brief that I can feel really good about!  Doritos and The Cheesecake Factory were fun, and researching eggs and how to make parents pay attention to them more was exhilarating (as sick as that sounds) but our next brief is to get ‘high risk’ men, between the ages of 35 - 50 to get tested for HIV early and more often. This is going to be challenging as all hell because these men are the least inclined to want to know their status, but really should know.  It’s been proven that once they know their HIV status, their risky behavior (unprotected sex, intravenous drug use etc.) decreases, thus lessening the amount of people they could potentially transmit the virus to. If we succeed The City of Oakland could roll out our campaign within the next month, and then we’ll have done some good on the world.  Which makes me feel good.  And that’s why I’m taking this bootcamp -  to eventually work for a non-profit that makes a difference.

Um, looks like I might need to eat the words from my post last night (“two weeks down”).

And here’s our music video! Oh, the fun we had.

Mmmm, research for our next project for The Cheesecake Factory.  My first visit, and although not really my cup of tea, I must say I was impressed.  The cheesecake was really f*&king good.

Nearly two weeks down and 9 or 10 to go.  I think this bootcamp might just live up to it’s “life changing” claim.  Already my life is unrecognizable in some respects.  I’ve turned into a night owl where as previously I was asleep by 10:30 and awake by 7am.  Like clockwork.  I’ve also gained a little more confidence in distilling down what a brand should be communicating.  Albeit, we’ve only had one presentation so far, and so there’s a good chance I’m speaking too soon, but I’m starting to feel like I can make it in this business or at least that I’m willing to do whatever it takes to make it in this business.  I’ve got the fever. And I haven’t felt like that for quite sometime.

The past week has held many awesome first-time experiences, as well as some familiar, frustrating ones, but so far, so good.  We presented our Doritos campaign, as well as saw the other amazing work the rest of the teams managed to pull off in a week, we created a music video and we’re taking a (for me, much needed) improv class.  And fortunately, my fellow classmates are lovely people, so all in all, I’m thrilled.